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Airbnb Collections

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Overview

As part of our repositioning effort around unlocking unique spaces we came up with Collections, geographic and themed collections of hand curated ‘best of’ properties.

I was the project manager in charge of devising and curating collections, naming and copywriting, as well as working with an external designer on visual graphics. Collections became extremely popular and engaging with people spending hours looking at them. They also became a key feature of our award winning iPhone app.

Things I did

Project Manager
Curation
Product Marketing
Social Media
Branded Collection Partnerships

Launch website

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San Francisco CA
415.706.0325
schaecher.michael@gmail.com

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