Michael Schaecher – @mschaecherMichael Schaecher – @mschaecher

Overview

Over a two week period in January & February 2012, we opened offices in London, Paris, Barcelona, Milan, Copenhagen and Moscow. With relatively small mindshare and clones popping up left and right, we wanted to make a big bang out of our office launches to drive brand awareness and growth in these key markets.

I was tasked with developing, managing and executing an integrated marketing, communications campaign and supporting product strategy. As project manager of a cross functional team of about 15 – 20 people, we executed a tightly coordinated multi-channel campaign of rolling launches over a two week period. We leveraged everything from press tours to display advertising, launch events to social media, and heavy Twitter and Facebook advertising.

Things I did

Project Manager & Strategist
International Social Media
Product Marketing Lead for Internationalization
Online Advertising (YouTube, Facebook, Twitter, Adwords, Retargeting)
Communications & Messaging

Launch website

International Growth

International Growth