Michael Schaecher – @mschaecherMichael Schaecher – @mschaecher

Overview

London is was our second biggest international market, but we had always had problems penetrating it from a supply(host) side. We knew that the London Royal Wedding was a huge opportunity as all the hotels were sold out and many Londoners wanted to either escape or get in on the action.

I was Project Manager in charge of developing and managing an integrated multi-channel marketing and communication campaign that would drive an increase of hosts and guests for the event. I developed and oversaw a tightly coordinated campaign encompassing online advertising, PR, content & blogger marketing, social media and more. The campaign resulted in 55% and 70% month-over-month growth in hosts in the two months leading up to the event.

Things I did

Project Manager & Strategist
Online Advertising (Facebook, Twitter, Spotify, Google)
Branded Content Marketing
Influencer & Blogger Outreach
Social Media

Launch website

London Royal Wedding Campaign

London Royal Wedding Campaign